The Brief
The objective was to communicate clearly and reinforce iSTYLE’s position in Romania’s Apple retail market. Each campaign needed to combine recognisable Apple brand standards with local messaging, promotional information and the practical requirements of different placements.
The challenge was maintaining that clarity and consistency across everything from large retail graphics to compact social media formats.
Design Within a Global Brand
I built campaign layouts and motion executions from the ground up, working with supplied global brand and product assets where required. Typography, colour, imagery and composition followed Apple’s established visual direction.
Within these parameters, my design decisions focused on hierarchy, spacing, product prominence and message readability. Each format required careful consideration so that the campaign remained coherent while making effective use of the available space.
Store Openings
The collaboration included campaigns supporting three store openings in Timișoara, Ploiești and Arad. I created materials for mall placements, outdoor advertising, digital promotion and opening events.
Across these applications, the priority was to make the location and opening message immediately clear while preserving a consistent product and brand presentation.
Digital Campaigns and Motion
Alongside the store openings, I designed assets for more than five social media campaigns, covering Instagram, Facebook and web formats. The work included Back to School promotions, offers and new Apple product launches.
I also created animations and contributed visual materials for webinars and Apple-related presentations, extending the campaign language into moving image and presentation formats.
From Design to Implementation
My responsibilities extended through production and delivery. I prepared print-ready files, checked dimensions and technical specifications, and refined assets for their intended digital placements.
I worked with suppliers and implementation teams to resolve production requirements and, in some cases, checked installations. Designs went through an initial review by iSTYLE’s marketing team before being submitted directly to Apple for approval.
Scope of Delivery
Campaign materials for four store openings: Timișoara, Cluj, Ploiești and Arad.
Social media campaigns, with assets across Instagram, Facebook and web formats.
Retail and outdoor graphics, event materials, motion assets and presentation support.
Production preparation and coordination with marketing, suppliers and implementation teams.
This collaboration combined detailed design execution with the responsibility of carrying campaigns through review, production and implementation. It demonstrates my ability to work within a tightly defined global brand while delivering consistent materials across a broad range of channels.
